Jacek Utko (pictured above) talks about whether design alone can save the inevitable demise of newspapers as a form of media at the TED conference. Utko, a Polish designer and art director says, "Newspapers are dying for serious reasons. Simply changing the look cannot save them, but design coherent with strategy and content can be used as a tool to completely change the product, the process, and the future of the industry."
watch TED talk
"To be good is not enough"
Utko has won many awards for his ground breaking designs. He has increased the sales of many major newspapers in Eastern and Central Europe. He has the Midas touch when it comes to rejuvenation of tired newspapers.
His attitude to design success is an inspiration. He makes the point that he is from a small poor country and even working for a 'boring' company with low budgets and not much influence in the cultural world, you can make a difference. Everyone can create work to the highest possible level. Here lies a powerful message about personal best and striving for better when the odds are against you. According to Uteko, all you need is inspiration, vision and determination. I think this is a good life lesson, even if you aren't a designer!
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