More Stop Motion by Sprint

A while back Rianna posted an entry on Sprint's stop motion commercial. Ever since they have been coming up with new and amazing advertisements, following the same methods. I'm not sure about the complexity of an ad that was shown today, it seems they have added a bit of computer animation with a flying phone; otherwise the same effects were achieved using only light captured on long exposures. The video will be posted when the commercial is found online.

In the mean time, here is another one they made for Valentine's Day.

Polaroid Kidd 2

Something about this photograph is very compelling. The colours are beautiful and it looks almost theatrically staged. Another Brody masterpiece. I haven't seen a modern photographer match him yet.

Bad News for Sugar

London based agency Mother created this poster campaign for Fanta's new 30% less sugar version of the original Fanta soft drink. Characterising inanimate objects related to the product has been seen before, with the likes of Peperami and in the recent Cadbury Creme Egg campaign. For me this particular advert works because of its subtle wit of the innocent looking sugar cubes and the simple strap line.