The Power of Advertising

'Funny how 30 seconds can last a lifetime'

I just saw this new ad on the TV, from Thinkbox.It commands attention and really has you taking a trip down memory lane with all the great ad references. The strapline, 'Television: Where brands get their breaks', seems to be appealing to companies to advertise more on commercial television. This could come as a direct reaction to falling viewers due to the introduction of TiVo and other systems that allow the viewer to skip through commercials.

"Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television."

Source: Thinkbox Website