London based agency Mother created this poster campaign for Fanta's new 30% less sugar version of the original Fanta soft drink. Characterising inanimate objects related to the product has been seen before, with the likes of Peperami and in the recent Cadbury Creme Egg campaign. For me this particular advert works because of its subtle wit of the innocent looking sugar cubes and the simple strap line.
1 comment:
hurray for a change!
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