Wednesday, 8 August 2007

Perrier Campaign




I really enjoyed this new direction for Perrier mineral water created by Ogilvy & Mather, New York. Illustrators Al Murphy and Paul Davis collaborated on the campaign to encourage a younger market for Perrier. I first saw it in Lurzers' Archive magazine in the non alcoholic beverages section. This is a section that I keenly monitor since, as a non drinker, I am always pleased to see non alcoholic options being pushed by clever campaigns.

The illustrations themselves are very simple, but carry a humour throughout the campaign and an absurdity that gets them noticed. The posters show images of things such as running with scissors, the tagline being "crazier" and taking a bath with a hairdryer with the tagline "riskier". The Perrier green is used in all the drawings and an altered version of the bottles label reads words like, 'Manlier' and 'Sexier' depending on the illustration. Every poster pictures a bottle of the product somewhere within the illustration. I really admire the new dimension in which they have taken something as simple as bottled water.

Below are a couple of examples of the TV ads. I think they are only aired in the US but let me know if you have seen them here.





More information about the campaigns of Perrier can be found at these sites.

www.perrier.com
Perrier on Lurzers Archive

Monday, 6 August 2007

Carlo Giovani






I recently came across this site through a illustration forum called Drawn. The work of Carlo Giovani is different from any I have seen before. His origami especially drew me to his website. Above are a few examples. He also employs his origami talents to create state of the art packaging and produces graphics and illustrations which are just as impressive as his craft work. Gordo's freak show is definitely worth a look in the motion section as well as his freehand illustration, infographics and prints.

carlogiovani.com


Friday, 3 August 2007

House Industries


I love this foundry! Last year I was lucky enough to attend a workshop and lecture with Ken Barber of House Industries. He gave a great lecture about hand lettering which was proceeded by a workshop which encouraged us to do a bit of it for ourselves. House Industries are responsible for a number of great logos including that of Agent Provocateur. They also sell their digitized versions of the font families and design all their own packaging. They have also dabbled in furniture design, clothing and publications.



www.houseind.com

Thursday, 2 August 2007

The Polaroid Kidd




I discovered Mike Brody's work last year and was astounded by the quality of light he managed to capture in his Polaroid's. His photographs are the most interesting I have seen in a long time and you can really feel a sense of connection between photographer and subject. Further reading reveals that the young Brody travels with his subjects and finds out more about their lifestyles before shooting.

Often his subjects are travelers, children and animals. For me, each print commands attention and transports you to his own world. In my opinion, one of the best photographers there are. He has inspired me to experiment with Polaroid cameras and even provoked an in studio digital shoot where I photographed a traveler myself.

ridin' dirty face.com




This site also features some of his work but it has a great section on found Polaroid's which is very interesting.

Plrds.com

Wednesday, 1 August 2007

National Forest



www.nationalforest.com

This is a really cool design company which I stumbled across recently. Their work has a great style to it which I really love. This mural in particular caught my eye. They also do the Urban Outfitters catalogues which have always held their own in terms of a style statement.

Rice Art



This is pretty amazing actually. The rice farmers plant various types of rice in order to recreate famous works of art on their fields. Amongst them are reproductions of woodblock prints from Hokusai’s '36 Views of Mount Fuji'.

This site shows more works of art from the talented farmers.

www.pinktentacle.com

Sunday, 22 July 2007

Bits & Bobs


I created this piece of stop motion animation last year when I was living in Florida. It was inspired by a wonderful artist, Marie O'Connor who is part of Peepshow Collective who are based in London. I was intrigued by her work which involves scraps of paper, cloth and other items of haberdashery to create fantastic images and short films. This piece was to be a limited edition release to inform people of the work of O'Connor.

Nightlights




I thought it would make more sense if I posted some of the 'Nightlight' experiment I did using over exposure, last year.

The Future's Orangehead


banksy forum

This is certainly worth a look. Yes, I am biased. He is my boyfriend, but I think you'll agree these canvasses are pretty darn good. And did I mention, they are for sale? plug-plug. Orangehead will be the new name in American illustration. Watch this space.

Sunday, 15 July 2007

Dreams



Over the past year, I practiced with stop motion animation and incorporated the technique in one of my design projects, packaging Marie O'Connor. I also experimented with light drawing, using a long exposure on my camera and a small laser. Sprint (an American mobile phone company) has just released a new ad marketing their campaign "Ahead," which caught my attention, because the commercial uses both techniques, which I am now familiar with. With the help of several local artists in San Francisco, the director met up over the course of multiple nights to shoot the photographs. The artists drew out scenes with their torches, which are recorded in the exposure, and then the photographs were used to create the stop motion animation.

To see a "behind the scenes" video on the project, click here.