Richard Perez, a graphic designer from San Fransisco has re-branded Jell-o made some beautiful new packaging, style guide and window vinyls. I love this project. It has really captured the fun of Jell-o with its childlike primary colours and fun bold characters.
Perez says, "by introducing a cast of fun stylized characters and a visual vocabulary that feels fresh and fun, the new Jell-o identity burst with vibrancy and joy. The simple graphic fruit characters, bright color-palette and naive typography makes the brand feel playful and pop without veering into overtly saccharine or Saturday morning cartoon territory."
His website, Skinny Ships showcases lots more of his lovely work as well of some of his inspirational typography.
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