I read this book whilst doing some work experience in central London with a communications company. I had wanted to read it for a while, but I became more and more intrigued by the book due to it's beautiful turquoise cover. Now I know what you're thinking...never judge a book my its cover. But lets face it, we all do. The book is a good tool for any designers starting out and I recommend a read for hints and tips about approaching employers and starting your own design shop.
However, this book has inspired me visually too. I have wanted to use that colour in a project ever since seeing it. I have naughtily attempted to shoe horn it in to my personal projects, but it just hasn't been right. Finally, a brief came along which it is just perfect for. The project will be available online to view shortly on my personal website. I will post it when it is launched.
Until then, I leave you with some posters for an Adrian Shaughnessy Lecture at SIAD (Sheffield Institute of Art and Design). The posters are designed by Thomas Jackson.
"The Solution was to include an opinion of the designer himself within the poster. Using influence from his previous book entitled ‘How to be a graphic designer without losing your soul’. This poster represents the letterforms as the designer and the counters (the holes in the middle of letters) as the soul within. The letterforms without counters are then questioning whether they are designers if they have no soul."
Buy the book here.
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