Friday 12 October 2007

Diesel Website



This is one of the most interesting websites that I have come across in a while. On a sheerly interactive level, this could keep me entertained for a long time. It seems that the aim of the website is not to provide direct information, but instead it is experiential providing the user with an insight into Diesel's 'world'. It is more of an adventure than an information based site. That is not to say that it isn't functional. It is. It works very well and seems to be very intuitive.

The screen shot below is what most impressed me on the site. This section appears to be stitched into the screen by two enchanted needles. The design is beautiful. Type is just right and on brand. Is this the future of the website? A complex all singing all dancing space which leaves the user engrossed? It could just be.


www.diesel.com

1 comment:

Anonymous said...

after watching it for a second time I realized that the same effect was achieved on your splash screen for your web site. They use a simple diagonal mask for the type and simple use random shapes for the stitching of the sewing machine.

It is very cool though. Each page is set up in a different format and style...makes you wonder if a different person designed each page and then they put it all together.